SOUTH CAROLINA

by Jay Fletcher
South Carolina, “the palmetto state.” We’ve got palmetto trees everywhere – in the woods, at the beach, on t-shirts, on keychains, on our state flag, on our existing license plate, and pretty much anywhere else you could possibly think to show state pride. It’s a symbol that’s been done to death here in SC, but one you rarely (if ever) see done well.

So to that end, I figured there was no sense redesigning the wheel, but instead took this project as a challenge to take what we’ve already got and bring it up to speed.