NEW HAMPSHIRE

by Alex Fuller

When mother nature finally ripped an old man’s iconic profile from a shear cliff face in central NH, I decided it was time to retire ‘The Old Man on The Mountain’ from the NH license plate. Instead, I focused on building a strong typographic hierarchy and symbolic color scheme blending the state’s dense forrest with the country’s smallest coastline. And of course, you can’t leave out the best state motto ever, “Live Free or Die."