by Matt Chase
In envisioning a redesigned Kansas plate, I aimed for simplicity and legibility while allowing for a few meaningful, state-centric details. The notch in the upper right corner, for example, references the iconic shape of the state (and is a pull from the even cleaner 1960s design). The wheat stalks flanking the plate number are a nod to the agricultural history of the state and a reminder of the importance of farming to the economy.

To keep them from potentially distracting a police officer trying to quickly take down a plate number, I chose to blind emboss them—a subtlety that would go overlooked on the road, but noticed when you reached to open your trunk or held the plate in your hands. And who knows—it might even save a few bucks on ink.
State Plates Project by Jonathan Lawrence ⓒ 2014